Are You Charging What You’re Worth?

Are You Charging What You’re Worth?

Charging for your services doesn’t have to be complicated until you run into a client.

You should charge what you are worth, and you are worth a lot.

As you meet a new client and they provide you with the details of their content needs, you complete what we call a New Client Intake questionnaire.  

Template coming soon!

 This worksheet helps give you an idea of what is needed and how much you should charge.

Regardless of what the client believes, writing worthy content takes time, research, and writing.

Don’t be like some clients and undervalue yourself or your writing. Charge what you are worth.

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Standard Market Value:

An easy way to see what the market value is of freelance writing you should do a little research on websites such as the Editorial Freelancer’s Association.

You should think about your experience, what you can offer and what you think people will pay.

Now is a great time to check what your competition is charging.

According to the Editorial Freelancer’s Association, an average “non specified” writer charges anywhere from $0.20 to $2.00 a word per writing assignment.

Those with more experience charge more.

If you did a little math, you would see the “average writer” would make ($2.00 X 800 words) $200.

At first glance, $200 is a good start for 800 words.

Please take a minute to think about this; let’s dig deep.

 

 

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What you do as you write for a client:

research, become an expert in what you are writing (learning as you’re going), edit, proofread format, etc.

On average most freelance writers will charge anywhere from $500-$800 per blog post.

 

Why?

 Because of what I just mentioned, you have to understand what is involved in a blog post BEFORE you tell them your fees.

This way, you are getting paid what you are worth.

Charging or lowballing is a knee-jerk reaction, but you’ll underpay yourself.

$200 does sound great, but it is not paying you what you’re worth when you think about the work put into the project. 

One issue with clients is they believe you’re a writer there, for you can write on a whim.

That isn’t true, and a blog post, although simple, does take longer than five minutes.

Especially when you want fantastic content.  

Create Your Fee Schedule

Take your time and decide what your freelance writing is worth and what you are worth.

As a newbie who is just starting, consider that.

You will need to charge a bit less due to your experience but not that much.

 

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For instance, you would not charge $800 right away as a starting price for a blog post.

Who are you?

Think about charging anywhere from $350-600 per blog post.

But remember to think about the scope of work; use your questionnaire or creative brief to help you determine how much of your time you need to put into the job before you shout out a price.

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Don’t create prices as you go

Everyone is guilty of this, and it is easy to do so; no judgment here. You don’t want to be caught off guard if someone approaches you regarding your services.

 

Choose how much you believe you should charge for your services based on how much time, research, and work you need to put into each content creation.

 

From there, determine your experience.

 

Do this all before you sign on a client. Sit down and work through the fair rates not only for you but also for the client.

Write them down, and create a document with what you offer your service.

Such as blog post: $500

  • Research
  • Formatting
  • Outlining/writing
  • Proofreading/editing

 

Related: Should you know about S.M.A.R.T Goals? (+Free Worksheet!)

 

Break down your rates and projects by task.

One thing that helped me determine the rates I wanted to charge was how much my competition was charging.

Again, I took how much experience I have, which is a lot to me but not so much to others.

I have been writing all my life, blogging for about seven years, etc.

I do not charge by the hour or by word. I charge by the amount of work involved.

I have a range of rates, as with a blog post, from $300-$700, depending on the complexity of the topic.

I found this critical when providing estimates to clients, which has served me well.

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Be firm with your Rates!

Clients will try to get you to lower your rates, but you should stand firm.

Yes, you risk losing your client, but in the long run, think about what it is worth to you.

If you get the job and have to do more work than it is worth, what did that do for you?

The amount of work and effort you put into your job, which is a lot of hard work, should be rewarded.

As a business owner:

  • You set the rates
  • You set the operational hours
  • You decide the tools and the software you want to use
  • You decide who you want to work with

 

As with any other business, unless it is a car lot, you cannot walk in and begin negotiating prices.  It is not for the client to tell you how much you should charge.

Again, clients think all you have to do is write a few sentences in a couple of hours, and then you’re done. Easy…..right….

 

Related: In-demand Freelance Skills

copywriting services

Your services are up to you, as are your rates. The services you provide to your client can be proved when they receive good turnaround (ROI) in increased traffic, Better conversions, and great content.

 

Setting a rate isn’t just putting a price on your writing skills, time, and experience. You are an expert, a writer, and the whole package.

Little Known New Trend UX Copywriting: What You Should Know

Little Known New Trend UX Copywriting: What You Should Know

An email notification pops up as I’m sitting in front of my computer, working and not looking at celebrity news. Curious, I have to see what it is could be a job! It was about something I’d never heard about, UX Copywriting.

Of course, I had to discover what this was and why I should care.

After all, as a writer, I should stay in the know of the new trends. If anything, to build upon my skills.

So, what the heck is UX Copywriting?

christina q writes

What is UX Copywriting

UX copywriting is simply meant to use language to create a conversation between a brand and the user. Thus making branding experiences efficient by making the experience user-friendly.

 

One thing that is incredibly different about UX copywriting is it doesn’t mainly focus on selling, storytelling, or establishing a brand.

Ultimately, UX copywriting is used to get users where they need to be.

 

Interestingly enough, UX copywriting isn’t necessary in your face; you may not even realize it is there. The writing is typically focused on the parts of the copy that no one notices, this is often referred to as the “microcopy.”

 

What does UX Copy include?

Microcopy includes buttons, menu headings, 404 notices, pop-ups, instructions, page headers, and other small touches that will simplify and smooth the experience of the client exploring the website.

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Understanding UX Copywriting

When I first heard about UX Copywriting I thought oh that seems simple enough but the more I researched and learned about it, the more I realized it was much more complicated than I first thought.

 

Some elements included in UX copywriting include:

  •  The writing is short copy-approx. 2-3 word phrases
  • Universally understood and consistent with the voice of the brand
  • UX Copywriting is technical and not creative
UX Copywriting

How UX copywriting differs from Traditional Copywriting

 

Copywriting helps businesses, UX writing helps customers

 

While traditional copywriting centers around business, I should point out that it also keeps the customer in mind.

However, the difference between traditional copywriting and UX is helping users to understand how to navigate the website and know in simple terms/instructions what to do and where to go.

Copywriters aim to CTA where UX helps users complete a task

When you are on a website, such as this one, and you’re reading a blog, you will find there are CTAs (Call to Actions). Either sign up for the newsletter or read this blog post for more information. ETC.

With UX copy you are provided the tools to complete a particular action, such as what page you are looking for, or navigating the menu options.

 

Copywriting is about persuasion and storytelling

Speaking of CTA’s, the whole purpose of copywriting is the building of a brand and creating brand loyalty.

That is why storytelling is essential to the copy, as is creativity.

With UX writing you are creating an effective button that guides the user to click.

Making the experience of the audience easier to understand and enjoy.

In simple terms, copywriting is for marketing, while UX Writing is for digital product use.

UX copywriting is a skill that is essential for any copywriter to develop, especially if you are helping clients with landing pages or creating their websites.

The two are very different roles that require unique skills and strengths, but they are equally beneficial to the business owner, and the client.

UX copywriting isn’t going anywhere and learning about it only adds to your skill set, making you more desirable as a freelance writer. 

This little-known new trend UX Copywriting is what you should know and obviously experiment with.

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