Why you need an SEO Audit

You have your website just the way you like it but there is one problem. You’re not attracting traffic to you site. Why?

It could be as simple as issues with your SEO.

Or perhaps you have a new website and you’re trying to establish yourself online, having a good strategic SEO plan is how you create and build your presence.

SEO Audit or Website Audit is essentially research of your website gaining in-depth and impartial analysis of one or all aspects of your website. The audit process is has different components to it, which I will explain more in-depth below.

What is an SEO audit for?

An SEO audit is a detailed report showing an overview of your website in its current state as well as your rankings and keywords.

Several applications are used to gather different information about your website, such as your Google Analytics, Google Search Console, and more. Using the diverse information, I can come up with recommendations and actions to implement to improve your website optimization.

An SEO Audit is simply a plant helping you create a strategic search engine optimization (SEO) plan that is also used to guide you with the digital actions your company should take.

The audit itself is a reliable source of information which you can build a SEO strategy that will help your website to rank higher.

The report is also the steppingstone, remember and SEO strategy is modified and maintained throughout the course of a year. (And continually after that.)

What are the aspects of a website an SEO audit analyzes?

Every website is different, and unique. The variations come in the form of the site architecture, target audience, and of course business goals. These are the things that examined and research during the audit.

Some websites, do require additional modifications, but any SEO site audit should include the following:

Website keywords and semantics analysis to determine which queries are the most interesting, where the traffic potential is the strongest and to build a semantically sound SEO architecture.

Studying the competition gaining an understanding of their on-site and off-site strategies and how each website performs. Allowing me to gain an insight of the methods they rely on and to use them as inspiration to improve upon them achieving better results and beat them in the search results.

Traffic and search engine position and give insight into a website’s history. Should the website already perform well in terms of SEO the insight will be different.

Content Audit, the semantics, the markup or the architecture of the website is a good way to know if the site we are preforming a technical SEO audit is well build and well optimized.

A technical SEO audit investigates the website’s speed its mobile friendly or the presence of schema.org-type rich snippets. The more efficient the website, the better google will see it and crawl it.

An off-site SEO audit studies the website’s link building strategy. I’ll go through your backlinks and anchors assessing their quality.

My SEO Recommendations

My detailed SEO audit provides you with SEO recommendations to help you improve your website’s SEO. If needed I can work with you for 12+ months helping you implement the recommendations.

What are the recommendations included in an SEO audit?

Improving websites SEO architecture or overhauling it based on the quires to optimize for each page and site map.

Possible HTML markup an semantics issues title and meta description tags H1, H2, H3 Etc.

Website contents such as texts, images, and videos which can be improved and optimized based on the keywords to be integrated in each page.

Possible Technical Issues: if the website is too slow, difficult for a search engine to crawl and isn’t mobile friendly.

Link building strategy to optimize the website’s rankings.

Creating new sections for the website such as blog or new pages. Etc.

Recommendations given in our SEO audit report should be implemented to see the changes in traffic and rankings.

Why you need an SEO Audit

To keep your site healthy and to make sure that it gets noticed you need an SEO audit. On the back end of the audit, you’ll discover if there are any significate errors that are either slowing your site down or perhaps you have broken links you’re not aware of.

Another reason for an SEO Audit is to keep on top of what keywords are working for your business and which are not.

Furthermore, the best reason of all for an SEO Audit is to check out the competition.

You don’t want to blindly target your audience and barely beat your competition.

It is always a good idea to have your finger on the pulse of the happenings around you.

If your competition is doing something you’re not, you could learn from them. And of course, copy it, but make it work for you and your brand. You know make it better!

Thanks to an SEO audit, you’ll uncover any improvements your website needs and build your foundation for a successful SEO strategy.

The SEO audit report is an important document to start optimizing your website, keep it handy and refer to it often if you want to rank higher in SERPs.

If you wanna DIY your SEO Audit I’ve got a checklist for you, click here to get it!

Though you don’t have to go at it alone. Take a peak at my SEO Audit package to get started.