Digital transformation is essential now, more than ever, in order for a business to remain competitive and help businesses with creating solutions that are valuable, at the same time increasing their value to their clients.
AI or artificial intelligence is also beneficial to creating improvements to your employee’s progress. Evaluating your current AI situation and then improving upon that will allow your employees to be more productive, create fewer mistakes and attract top talent to your business.
As a business begins thinking about adding improvements there are plenty of things to think about. The common and possibly the most important improvement most businesses think about is productivity.
Another reason for digital transformation is for the business to remain relevant and competitive. With a digital transformation, which is an adoption of digital technology, to improve efficiency value, or innovation, the company can ensure they will continue to grow and be successful.
If a company doesn’t decide to create a digital transformation plan or even think about the digital transformation they risk falling behind.
One important issue with digital transformation any business must think about are the changes to many aspects of how employees.
Examples of the changes a company will need to make are:
how the business is ran
the work culture
the customer experiences that meet the changing requirements
The changes involved may receive a lot of pushback from many within the company, but that is to be expected. Especially when there are a number of changes and a lot of work required to smoothly create a digital transformation.
For example, should your company decide it needs to have real-time access to data for a service or even a product and after much research, you understand that you need to move from traditional technology to a cloud-based architecture.
You may find many employees will not be very enthusiastic about this kind of change, to sidestep the pushback you will want to begin where you know there will be the most positive reception, such as with your managers or perhaps your developers. Those who either welcome the change or understand the need for the change to occur.
The Four Main Areas Where Digital Transformation Happens:
Create a Digital Transformation Plan
Businesses must assess their current capabilities before continuing the digital planning plan. Other parts of the plan should in include the following:
establish how the business will go digital
create a road map
find the right skills or train talent
prepare the entire business.
A collaborative culture will need to be adopted to help set up and promote the organization’s expectations. As with DevOps teams a collaborative culture increases productivity and customer experience.
Changing the Work Culture is Essential!
Everyone involved in the business and with digital transformation must get comfortable with experimenting and with failure. The teams can then use the data from the failures to create a strategy that helps improve the physical aspects of the business across engineering, manufacturing, and services.
What Tools Support the Digital Transformation?
As with the DevOps teams, collaborative suites are incredibly useful for collaborative teams. Any tools you decide to use will not only keep you and your team organized but will make sure that each workflow goes smoothly.
Some examples of the tools that will help support your digital transformation include:
project management tools such as Click-Up or Trello
As you create your plan to implement a digital transformation, you should think about a dual-track approach. A dual-track approach is simply a combination of IT-led enterprise-wide efforts with innovation at the business process level.
The dual-track approach is essential to a successful digital transformation. Combining a dual-track approach with an organizational culture that supports innovation, will take effort, key goals, and a system from which to build.
Benefits of Digital Transformation
There are many benefits to digital transformation that can apply to your business. Depending on your goals you could see all these benefits or even more.
Here are a few items that you could see the benefits after implementing the transformation:
improves operational efficiency and productivity
creates new business opportunities or makes them available
increases the speed to react to changes in demand
creates a competitive advantage
improves efficient collaboration
empowers decisions making using detailed data
attracts talent and increases the interest of specialized professionals
Digital transformation can help you in exploring new ways to solve problems, make more meaningful impacts for the customers, and employees.
Do your research on how and why digital transformation will create better more cost-efficient productivity, then create your plan.
Small business creation is an exciting venture, but there are many things a business owner must do before opening the doors. Many of those tasks are administrative.
You decided to go into business for yourself because you wanted the freedom or have a passion for whatever you are selling.
The problem many business owners have is not knowing how to articulate why the services or products created are something potential customers should consider.
Creating a compelling message is not easy, which is why getting a great copywriter is essential for any business, even a small business.
Business often ignores their story
Over the years, marketing has become more personal, more human. One of the ways marketing has become personal is by creating a connection. Sure, in the past, people would connect to the mother’s long-distance calling commercials; we all related to the emotion of a child calling on Mother’s Day even though they were stationed in another country.
As people, we have all feelings and emotional memories we hold close. When you share common pain with your audience, you build a connection.
This is something businesses will often ignore. Origins or explaining why you got into the company you chose is important to potential clients.
For example, my story begins with being harassed and bullied at work. I reached a devastating low, and I created my copywriting business to help pull myself up.
In doing so, I remembered how much I loved writing, sharing, and helping others. My mission is to help others get their messages out, helping the world be a better place because of its product or service.
Creating a connection establishes brand awareness and loyalty, creating audience/customer loyalty for your business.
What do businesses do wrong with their content?
Coming up with content can be surprisingly tricky. Content creators have to consider many variables, making it easy for business owners to get things wrong.
According to Semrush, 51% of teams find creating content that generates quality leads is difficult. Another 47% of teams feel that creating content that attracts clients is difficult.
Here are some examples of what businesses do wrong with their content.
Not creating a blog.
A blog can be a potent tool in drawing new and existing clients. Not only is it a blog where you can highlight all the beautiful things your brand has to offer, but you also get to connect with your audience.
A bonus is that a blog is a great way to highlight, showcase, and even educate your audience on using or making them aware of your services or products.
Many businesses undervalue a blog or find they are not getting enough return and therefore discover no reason to continue having a blog. Again, several reasons why a blog could fail, but there are several fixes.
Over-explain or saturate the content.
As a business owner, you are passionate and dedicated to your service or product and love to talk about what you offer. However, business owners do not know how to simplify their message.
Or the content created doesn’t align with the business’s brand or marketing strategy. When the message you create doesn’t align, two things could happen: the customer becomes confused or does not understand what you are providing.
You’re not trying to build your lists or email sign-ups
A call to action is giving your audience a direction by providing them with something that can help with their wants or needs or solve whatever pains them.
Let’s say you are selling blankets. Your idea client may have lost all of their blankets for whatever reason.
By providing clients such as this with a discount for signing up to your email list, you are helping solve their issues and building brand loyalty with clients like this.
Content is not for all buyers; new and established.
When you take the time to create content, you want to write content that will appeal to all of your idea audiences/clients.
You exclude them by only directing your message towards new or established clients/audiences.
This will affect your business in some way, either by affecting your marketing goals or your content strategy.
First of all, you don’t need to panic if you make these mistakes. There are simple changes you can make to create better content.
A significant component to creating better content is understanding and setting particular goals that you want to accomplish. For example, you might want to draw customers in with your new product and would like to attract customers between 17-25.
Aligning your messages with these goals will help you relate your message. You will also understand how to get the word out about your content and your new product in doing your research.
Make sure you align these content goals with your marketing goals!
These are just a few examples of why businesses fail at creating content that works. Remember, it isn’t you or your lack of commitment to your business.
Creating content isn’t easy, and often it is cheap to hire a quality copywriter than it is to learn from a mistake.
I’m Christina, the founder of Christina Q Writes, a writing service that focuses on creating content and strategies for purpose-driven businesses. I typically work with individuals (bloggers) and companies ready to target their audience or elevate their website copy strategically.