Use your Homepage to Grow your Business

copywriting, Website Copy

The homepage is one of the most important features of your website. This is the page most of your visitors will navigate to either directly or through a social media post. 

And as a good website owner, I am sure you have searched the internet high and low until your fingers hurt and your eyes felt as though they were going to fall out of your head on how to create a homepage. (that coverts).

Let me give you some advice.

Stay away from Pinterest or generic website templates.


While some of them are a great starting point, especially if you have no idea how to structure a website, however many of them are made as a one size fits all.

The copywriter’s intention was for the template to be usable for anyone.

And that can be a problem.

Each business, like people, is unique in its own way.

The backstories, a business’s why, and the purpose is all different from business to business. 

The reason you should create a well-structured homepage is so that when your visitors stumble onto your site, they will stay there. 

Which is a good thing! The longer your reader stays on your site, the more likely they will read your content and possibly answer your CTA. 



Homepage copywriting DIY Kit

Ready to create a homepage that will attract and beckon visitors to your site?

If your goal is to book more clients, then the Homepage Copywriting package will help you to create a  homepage that is user-friendly, scannable, SEO ready, and keeps your visitor on your page actually READING your copy, thus turning them into a buyer.

What’s included?


  • Homepage copy workbook
  • Homepage wireframe
  • Audience persona survey
  • Website copywriting checklist
  • SEO copywriting checklist
  • Branding workbook
  • Different types of buyer personas and sweep copy template

Copy on your website is essential for your business, your homepage even more so.

With this package, you’ll have the tools to help you turn your visitors into buyers.


Ready to take action? And if you find the process overwhelming, I am here to help! Check out my Copywriting Services here.

2. Understand how you can make them feel good about resolving or fixing their issues. Good American is incredibly successful at making you feel good about your purchase.

Their brilliant “Fits Everybody” Jeans make you feel as though your $100 plus dollars were worth it because regardless of what is going on in your life, your jeans will always fit.

3. Put the “AMAZING” feature front and center. The feature that they all NEED to know. Call attention to it, highlight it.

Like Good American, again, they are letting you know stress, water weight, or whatever will not affect how your jeans fit.

    Final Thoughts


    Creating a good marketing campaign for your content, product, service, or something else can be easy if you have a plan. 

    Focus on the important benefits that you offer. They cannot be overemphasized, especially in today’s complex market. You’ll gain advantages over the competition as you build relationships and authority. 

    Know the benefits and features of what you’re offering inside and out; trust me, it is critical for anyone with an online business. 

    Remember that benefits are the emotions and experiences each customer enjoys from using a product or service. 

    Each purchase is emotionally driven, which is exactly why benefits have to be stated first. The benefits draw customers in by speaking to their needs. 

    As you write your copy, always ask yourself, “What will the customer get out of this?” 






    Christina is the Friends-obsessed creative behind Christina Q Writes. As a full-time freelance writer, she helps clients in need of fantastic content. Christina Q Writes is where she shares tips and advice on freelance writing, blogging, and creative entrepreneurship to help people just like you pursue your dreams of working from home!


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    About Christina

    christina q writes

    I’m Christina, the founder of Christina Q Writes, a writing service that focuses on creating content and strategies for purpose-driven businesses. I typically work with individuals (bloggers) and companies ready to target their audience or elevate their website copy strategically.

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