When someone mentions the “about me page” instantly, you think it is ALL about you, and that is true if you are writing a blog for, say, travel, lifestyle, or other.

When you have an online business, the goal of your about page is to connect with your viewer on a personal level.

Your business about page is the perfect opportunity for you to make a connection with your audience.

The best practice is to create copy that resonates with your audience as if you were talking to an old friend about you and your business.

Also, remember that you need to continue leading your audience down the “path to purchase” by creating copy that leads them to where you want them to go next.

So let’s start creating your attention grabbing, stunning about me page! 

Decide what best aligns with your plan for your about-page photos and copy. If you’re working with a designer, be sure you communicate this with them.

Remember to stay on brand with your business about me page!

Tip: Use a good camera or hire a photographer for really well-done headshots. Professional looking.

Use your name and title to catch your viewer’s eyes! Headlines are just as important here as they are anywhere else. 

Your viewer will be looking for your name and the title of the page. After all, they want to ensure they are on the right page.

Write a short bio

Describe briefly what you do, what services you profile, and who you ideally work with. You can include a personal story as to the launch of your business.

You can also include your experience or lack thereof that led you to create your own online empire.

The goal is to establish a connection with your audience.

Testimonials

If you’ve got them, then display them. If not, don’t worry; there are ways you can get them. 

Here are a few ideas to try: Asking friends to review your page if you’ve done a project for someone either free or charge, ask them to leave you a review.

CTA-call to action.

Write the path you want your reader to take on your business about page.

For example: Learn more or discover what I can do, or Hell, yes, sign me up! Give me my freebie.

Keep in mind what the ideal path from a visit to engaging with you or buying from you is.

Final Thoughts

Feeling overwhelmed, or do you think you can’t do it alone? Click the button below to schedule your free consultation, and I’ll help you through the process.

Watch this short video below on creating an about page!