How to Write Engaging Emails

Content Marketing, Email Sequencing

Any content creator, blogger, or writer has sat in front of a computer and has read copious amounts of “advice” online on How to write engaging emails, and you’ve tried implementing these tips.

Some of which may include the following:


  • Write as you talk
  • Don’t write long sentences about you
  • Writing and rewriting the subject line, Does it pique interest?
  • Don’t sale
  • Create a “non-obvious” sales CTA (WHAT?)


Once you’ve finally implemented these “tips,” you panic about sending but close your eyes and do it.


After hitting send, you sweat buckets as you wonder if you have successfully used these tips. Later you’re obsessively watching your email states with your fingers crossed, hoping they’ll climb.


When the stats do come in, you’re shocked in a bad way.


Your email stats do not reflect the work you put into your emails.

What do you see?

Many of your emails are not even opened, and click-through rates are insulting.


Why is it that your email marketing isn’t working, even with you followed the tips to the letter?


Here is some truth, writing engaging emails does not have to be hard. As with anything, there is a formula and a simple way for writing emails that get opened, read, and clicked.


So what are we waiting for? Let’s get started. 


How to write to your audience

Remember when you first created your email account how excited you were to get your first email?


I do, it was summertime, and I was living in New Orleans at the time. I hadn’t seen my best friend in months when I received an email from her.


I can not tell you how excited I was to get that email.


Immediately I opened that email and binged on everything she had to say.




Her email was sent to ME, was personalized, and told a story. Plus, it wasn’t robotic. I read that email in her voice.


The formula is the same for emailing your subscribers, write how you would to your family or friends.


It keeps the tone authentic and prevents it from sounding robotic or AI-generated.


Understanding your brand and your buyers personally is how you create authentic and genuine content.


Is your brand voice professional, friendly, or something else?


If your service is more “business professional,” you can still talk to your audience in a friendly, professional tone by crafting a more minimalist email design.



Here are some tips for friendly, exciting messages:


1. Write your emails to your “biggest fan,” not the entire list.

What does that mean?  Write as though you are speaking to each individual person directly.

This will help keep it personal. An excellent way to do this is to use their name.

Example: Hey Rupaul, have I got a great tip for you!


2. Show your value! Don’t just email to email.


Just as you would with the content on your website or blog, you want to provide value to your audience.


So if you have nothing useful or helpful to provide your readers, don’t send an email.


3. Tell your story or a story.


Whenever you send an email, it is a great idea to keep true to your brand story and use your storytelling to provide your value.


Demonstrate a problem you know your audience has, one you share, and how you overcame it. You don’t always have to sell them anything.


Providing them with value and tips that will help improve their lives will go a long way and show your authority in your business’s market.


4. Incentives are a big plus.


We all LOVE being rewarded, so be sure to do just that.


Make your audience feel as though they are not only getting something valuable from you but they didn’t have to do anything for it but read your email.



Writing engaging headlines


Look, we all have congested inboxes with newsletters we’ve signed up for just to get a freebie, and now that we have something from them, we no longer read. Or we just have too many, and their subject lines fall flat that we just hit the delete button.


Now that you have that visual, know that your emails are lost in that mix. Add in the issues caused by Google (Gmail) filtering emails and putting them into places they shouldn’t, making it more difficult to get noticed.


As you know from the advice you’ve read, headlines (link) are the introduction to the world that attracts.


Here are some tips to get your sublines noticed:

Promise something good

Use trigger words!

Use numbers 1-a million

Bizarre words to create curiosity

Common mistakes

STOP being clever

Writing engaging emails


Hold your fists in the air, like you’re holding on to something there! (yes, that’s a linkin park lyric), you’re emails have been clicked open. Now what to do?

You need to keep them excited and engaged.

Ways to write engaging emails

Write fast-get your personality and brand

Keep it short

Ask questions

Be creative-not a slave to a template

Add personal stories

Don’t use genertic greetings…mix them up. Like See ya next time, I can’t wait till we talk again. (personal)

Use the word you

Use short to the point sentence, and use lots of white space.

Show you care


Conversation tips for sales

As I mentioned above many bloggers get most of their income from email marketing. As a business owner you have ato sell in. order to stay in business-even if you don’t like to.


So how do you do just that? Without sounding like a used car sales man.

Know the stages your buyers are in. Become a friend/trusted source of infor before you try to sell

Focus on the benefits

Emphasis the FOMO

Go off book-don’t stick to your templates or strict marketing tips

Storytelling interesting stories to lead to your “solution” or sales message

Create a sense of urgency through a deadline-keep people from procrasting

Include multiple links

Include a clear CTA-call to action-you want your readers to do something, tell them exactly what that is, and remind them why it is their best interest to do so.

Closing your emails


Let’s close that email with a personal touch

Even with your closing you can build dtdrust and summarize the important parts of your engaging email.


What are the best tips for email signature?

Use your actional name-you are the “face” of your brand so use it. Makes it more personal

Use your lovely natural brand voice.

Use your band personality

Experiment-dare to be your unique self and see what works

PS is a great way to remind people of a deadline or repeat what they will loose if they don’t jump on this opportunity.


Here is a sample email to give you a better idea! 

email copywriting

Writing Engaging emails doesn’t have to be hard


Email marketing can be the bread and butter of any online content creator, but remember just like junk mail we are all indidated with countless and poinless eamils.


When someone decides to sign up to your email list, they are happy to get your emails. They found something in you and your brand that elevated their lives.


Be careful with that, enver take someone’s like for you for granted. Keep in mind that people’s time is precious and it is a privilege to have them on your lists.


Regardless of how good your previous email was, you have to continue demonstrating. Your value to your email subscribers. Keep up on your audiences struggles, challenges and empathize them. Ask questions, offer help.


Treat each one of your subscribers, however many or little you have, like a dear friend, because this will help you build trust and brand loyalty.


Once you’ve developed that strong relationship, you’ve created a community that will help you grow your business.

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Christina is the Friends-obsessed creative behind Christina Q Writes. As a full-time freelance copywriter, she helps clients needing to elevate their basic copy to high-quality copywriting. Christina Q Writes is where she shares tips and advice on copywriting and blogging to help people grow their businesses with audiences.


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About Christina

christina q writes

I’m Christina, the founder of Christina Q Writes, a writing service that focuses on creating content and strategies for purpose-driven businesses. I typically work with individuals (bloggers) and companies ready to target their audience or elevate their website copy strategically.


Submit a Comment

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About Christina

christina q writes

I’m Christina, the founder of Christina Q Writes, a writing service that focuses on creating content and strategies for purpose-driven businesses. I typically work with individuals (bloggers) and companies ready to target their audience or elevate their website copy strategically.

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