Content Marketing for Your Blog

Content Marketing

What the heck is content marketing? And why do I need it for my blog or business website?


If you’re one of those, who have never created a content marketing plan, you are missing out.


Content marketing is how a small business blog or other websites reach their target audiences and experience incredible growth.


In this guide, I’m going to show you how important content marketing is to your business and how you can grow your business.




Table Of Contents


What is Content Marketing?


Creating your Content Marketing Plan for your Blog or Business

What is content marketing?


Content marketing is a plan that you create focused on creating and distributing your incredible content to your target audience.


Which in turn drives profitable customer action.


Consumers are turned off by traditional advertising.




Consumers want to feel as though the product is meant for them; they want a personalized experience.


In fact, an astonishing 84% of customers say being treated like a person, not a number, is very important to winning their business.



This is called the Experience Economy.


Introduced in 1998 by an article written by B Joseph Pine II, he  predicted that “experience which would give the brand a competitive advantage by winning more customers and being able to keep them.”



One way to make a connection with your consumers is through emotion and storytelling, and to do this, you need content.



But in order to reach them, you need a content marketing strategy.


SEO content writing

Related Article

The Ulitmate Project Management Tools list for Freelancers

Customer Connection


The voice of the customer should be part of your strategy; the other is understanding what the customer desires and the solutions you can provide them.


What will have the greatest impact on their lives?


Companies that do not do their research on target audiences will not become a part of the customer connection, nor will they establish brand loyalty.


Ignoring the customer will keep your business from growing and give your competitors the edge.


content marketing for your blog

Creating your Content Marketing Plan for your Blog or Business.


Have a Clearly defined Audience-

Before you do anything, you want to do a little research and discover who is your target audience.



Ask yourself, “Whom do I want to reach?” “Who do I want to help?” “What issues does my audience need solutions for?”



Create a persona to help you really target the audience.





Content marketing strategy

Trending Article

Why you should use an Editorial Calendar

Tip: Keyword search will help you understand your audience better. Using “Ask the Public” or just Google will help you discover what problems and pain points you can address for your target audience.


-find out who your competitors are/what they are doing to market their content.

 Understanding what your competition is doing will help you in creating your own strategy. 


The things to look at are what is working and what is not. 



Use what they have done successfully but in your own unique way that relates to your brand. 



Remember, you don’t want just to copy. 



-Use SMART Goals 

As with every aspect of your business, so too does content marketing require goals. 



One of the best ways to create achievable goals is to develop a solid plan such as implementing SMART Goals. 



Learn how you can create your own smart goals by reading my previous posts Should you Know about S.M.A.R.T Goals? 


-Show your Value

Don’t hide your value; content marketing is incredibly competitive, making it difficult to really stand out from the white noise.


Highlight how you are unique, how you can help them better, and what makes you, you.




A good way to do this is to establish a Clear Value Proposition.



A clear value proposition is a statement that explains how your products or services can solve your target audience’s problems or improve their lives.



The proposition highlights your specific benefits and tells the customer why they should trust and buy from you, NOT your competitors.


content marketing for your blog

Personal Branding-

This is essential for your business.

Storytelling is a large part of your business’s identity and establishing your brand.


Your story is what sets you apart from the competition and makes you unique.


The reason consumers want personal branding and storytelling is that it gives them a more personal relationship.


Establishing your brand will enhance your engagement, interest, and transparency.


None of this has to be done in one sitting; in fact, if you use the time block scheduling method, you’ll discover that creating your strategy is not so tedious.


I love the branding ideas that you can get from Big Picture Branding.


Courtney Fanning is a great resource to help you with your branding, and if you’re completely lost, she offers services that will help guide you!

Writing SEO content

Final Thoughts

Creating a Content Marketing plan for your blog or business sounds overwhelming and can feel like unnecessary work.


Researching your audience, creating new and exciting content, and tracking your results is a lot of work.


Creating a content strategy will increase your results in page views, email subscribers, and more.


Know why you’re creating content and for who.


When you follow the steps above and create your own dynamic content marketing plan, you’ll see growth beyond your imagination.

2. Understand how you can make them feel good about resolving or fixing their issues. Good American is incredibly successful at making you feel good about your purchase.

Their brilliant “Fits Everybody” Jeans make you feel as though your $100 plus dollars were worth it because regardless of what is going on in your life, your jeans will always fit.

3. Put the “AMAZING” feature front and center. The feature that they all NEED to know. Call attention to it, highlight it.

Like Good American, again, they are letting you know stress, water weight, or whatever will not affect how your jeans fit.

    Final Thoughts


    Creating a good marketing campaign for your content, product, service, or something else can be easy if you have a plan. 

    Focus on the important benefits that you offer. They cannot be overemphasized, especially in today’s complex market. You’ll gain advantages over the competition as you build relationships and authority. 

    Know the benefits and features of what you’re offering inside and out; trust me, it is critical for anyone with an online business. 

    Remember that benefits are the emotions and experiences each customer enjoys from using a product or service. 

    Each purchase is emotionally driven, which is exactly why benefits have to be stated first. The benefits draw customers in by speaking to their needs. 

    As you write your copy, always ask yourself, “What will the customer get out of this?” 






    Christina is the Friends-obsessed creative behind Christina Q Writes. As a full-time freelance writer, she helps clients in need of fantastic content. Christina Q Writes is where she shares tips and advice on freelance writing, blogging, and creative entrepreneurship to help people just like you pursue your dreams of working from home!


    Submit a Comment

    Your email address will not be published. Required fields are marked *

    About Christina

    christina q writes

    I’m Christina, the founder of Christina Q Writes, a writing service that focuses on creating content and strategies for purpose-driven businesses. I typically work with individuals (bloggers) and companies ready to target their audience or elevate their website copy strategically.

    Translate »